You deserve a business that

makes you feel like dancing.

Nick Vera, Impulse Entertainment

“I am not exaggerating when I say that Troy changed my life.”

I help event pros design a better business & achieve their goals.

Feeling strain on your time, revenue & relationships while running your event industry business? The wedding & event industry is ranked the #4 most stressful job in America, so you’re not alone. And I’m here to help. My business coaching has helped hundreds of business owners & event pros improve results, lose stress & operate more efficiently.

I’ll help improve your revenue, efficiency, and balance, teaching you the strategies, techniques & tools I’ve used to average 62% YEARLY growth for over a decade.

I can relate with the challenges you face as a business owner & event pro. I’ve walked the same walk. As a leading business coach & industry educator, I’ll teach you the best business practices to achieve your personal & professional goals. Practices I’ve applied personally & watched other successful pros succeed with also. Let’s do this!

Why Hire Me Though?

  • "Troy genuinely values helping other businesses become better versions of themselves, and will go to great lengths to lend a helping hand, whether 1:1 or in his education. I look forward to every event with him."

    Emilie Smith
    The Knot Worldwide

  • "I am not exaggerating when I say that Troy CHANGED MY LIFE. He literally helped me get my life back. Troy has incredible insight into managing a business to the highest degree possible."

    Nick Vera
    Impulse Entertainment

  • "Troy has been an incredibly integral part of my journey as an entrepreneur. The insightful education I’ve received from him has completely changed the way I do business in so many ways."

    Megan Oliveri-Ferreira
    Megan Oliveri Artistry

  • "His authentic & genuine approach, combined with his proven and effective techniques and tools, provide the perfect combination to empower, motivate & inspire small business owners & entrepreneurs."

    Beth Chapman
    The White Dress by the shore | Beth Chapman Styling

  • "I had the pleasure of listening to Troy speak at NACE Experience & was thoroughly impressed. Troy has the unique ability to captivate the audience with his dynamic speaking style & engaging storytelling."

    Meghan Ely
    OFD Consulting | Wedding Industry Speakers

  • "If you get a chance to spend some time with Troy or see him speak, please don't squander it. Every single time I've heard him, I've learned something valuable for the growth of my company & personal life.

    Chad Allen Blackburn
    Almost Famous Entertainment

  • "If you want a speaker or business coach who not only imparts knowledge but also fills you with positive energy and leaves you wanting to dance your way to success, then Troy is the perfect choice."

    Lisa Toohey
    Cake Expressions by Lisa

  • "Troy is one of a kind! He has taught my team how to take back our time and not be on the endless cycle of client emails, but insted how to manage our calendars better, even with an never-ending to-do list."

    Brittanie Pate
    Brittanie Raquel Events

  • "He is real. He is approachable. And he really cares. Troy always makes sure to be as supportive as he is inspirational, and you'll never feel like you don't have a next step after hearing him speak."

    Tayler Cusick Hollman
    TAYLRD Media & Designs | Sourced Co.

How To Start

Monthly Membership Coaching
$99.00
Every month

You'll receive access to our weekly coaching calls on Zoom, each focusing on a certain topic under that's months theme. We'll cover core business pillars such as sales, marketing, systems, strategy, leadership, communication, and business design. We'll have dedicated time for discussion each week, and you'll also receive helpful documents with each topic. Coaching content will be recorded weekly & emailed to you after each session, so you can access even if you have to miss a week!

✓ 52 weeks of coaching content
✓ Weekly sessions recorded & emailed to you
✓ Cancel anytime
Annual Membership Coaching
$899.00
One time

You'll receive access to our weekly coaching calls on Zoom, each focusing on a certain topic under that's months theme. We'll cover core business pillars such as sales, marketing, systems, strategy, leadership, communication, and business design. We'll have dedicated time for discussion each week, and you'll also receive helpful documents with each topic. Coaching content will be recorded weekly, so you'll never miss a session! And you'll have access the full-year from your start date.

✓ 52 weeks of coaching content
✓ Save 25% ($300) with the annual membership
✓ Weekly content saved on your homepage
✓ Cancel anytime & receive pro-rated refund

Best Value

Custom 1:1 or Team Coaching
$999.00
Every month

You'll have PRIVATE weekly coaching calls on Zoom for yourself or your team. After an initial call to discuss your needs, we'll establish the framework of content you want to cover each month. Each 75-minute coaching session will be recorded, so you'll have access to that and the ability to download it and the corresponding resources as well. You'll also be given access to my private coaching Calendly link to schedule a recurring timeslot, but have flexibility to reschedule it if needed.

✓ 52 weeks of CUSTOM coaching content
✓ Weekly sessions recorded & emailed to you
✓ Cancel anytime

“We invest so much into designing incredible events for others, but what about designing our greatest event … our life?”

— Troy Adams, Make Your Business Dance

Let’s Dance.

I guarantee you’ll see a full return on your investment in one year.

If you don’t grow your revenue more than the cost of one year’s membership, I’ll refund it.

The only thing you’re going to lose is stress, inefficiency & bad moves.