You deserve a business
that makes you
feel like dancing.
Nick Vera, Impulse Entertainment
“I am not exaggerating when I say that Troy changed my life.”
I help event pros design a better business & achieve their goals.
The wedding & event industry is ranked the #5 most stressful job in America. So if you’re feeling strain on your time, revenue & relationships while running your business, you’re not alone. And I can help. My business coaching has helped hundreds of business owners & event pros improve results & operate more efficiently.
I’ll improve your revenue & efficiency, teaching you the strategies, techniques & tools I’ve used to average 55% YEARLY growth for over a decade.
I can relate with the challenges you face as a business owner & event pro, as my DJ company services 1,000 events/year & employs nearly 40 people. But as a leading coach & educator in the event industry, I’ll teach you the best practices to achieve your goals. Let’s do this!
2025
NACE Speaker of the Year!
“We invest so much into designing incredible events for others, but what about designing our greatest event … our life?”
— Troy Adams, Make Your Business Dance

