Because it’s time
YOU put YOU first.

Megan Oliveri, Megan Oliveri Artistry

“Troy has been an incredibly integral part of my journey
as an entrepreneur.”

Why Me?

I realize you may need some background, numbers, even struggles, to start the conversation of why I’d be a great business coach for you in the event industry. Here’s a start:

I’ve grown my business an average of 55% PER YEAR for the last decade using the strategies & tools I’ll teach you. And it hasn’t stopped since 2020, growing an avg of 33% per year (even with Covid mixed in there)!

I’ve spent 20+ years in the industry, over 10 operating a multi-op DJ business that’s ranked Top-10 nationally in reviews. I’m one of 35 pros trusted by The Knot Worldwide to represent them and educate wedding pros. I’ve spoken for the top conferences and organizations in our industry, most recently being named both 2025 Speaker of the Year by NACE and 2025 Speaker of the Year by The Society of Wedding Professionals. I’ve also been named one of the 500 most influential event pros in the US.

But I understand the pain and struggle also. I’ve been there. I’ve missed big moments because I had to work an event. I’ve wondered where the money was coming from. I’ve had tough clients, tough conversations, and gut-wrenching moments. But I’ve also had great mentors, learned priceless lessons, and built a coaching platform to pay it forward in the process. Let me start earning your trust and helping you achieve your goals through better business design. ~Troy

    • 20+ years’ industry experience

    • BizBash Top 500 Most Influential Pros in US

    • The Knot Worldwide WeddingPro educator

    • 2025 NACE Speaker of the Year

    • 2025 Society of Wedding Professionals Speaker of the Year

    • Fellowship for Change Mentor

    • Owner of Top-10 US DJ company (Carolina DJ Professionals) with over 4,000 5-star review

    • Offices in 4 cities (Charlotte, Asheville, Charleston, Wilmington)

    • DJ Think Tank member & education committee

    • NACE National education committee

    • Knot Hall of Fame

    • 5x Charlotte Magazine Best of the Best award winner

    • STANDOUT 40 Under 40 honoree

    • STANDOUT Business Mentor

    • Lean on NACE pro peer counselor

    • Top-rated speaker at Wedding MBA, NACE Experience, World of Weddings, Catersource, The Special Event, ILEA, WIPA, Signature CEO, Marquee Show, DJX, Midwest DJs, White Dress Society, and many more

    • Spoken to countless industry chapters, professional organizations, chambers & more

    • Published in multiple publications

    • Grew a recreation-industry company from $1 million to $10 million/year in 5 years

    • Managed over $50 million in total business

    • Former TV broadcaster for NBC Olympics, CBS, FOX

    • Former Miss Teen USA host

    • Former Golf Professional

MY MISSION

I’m here to help event pros design a better business and life through four foundations of great business design.

It’s my goal to leave a legacy of helping others in this business. Through our behaviors, attitudes and techniques, we can accomplish anything together.

What others say…

See what another elite educator in the wedding & event industry, Terrica, has to say about me as she introduces me for my “Shape-Shifter” talk at Wedding MBA, which was voted a Top-10 talk. And catch the first couple minutes of the presentation also.

  • "Troy genuinely values helping other businesses become better versions of themselves, and will go to great lengths to lend a helping hand, whether 1:1 or in his education. I look forward to every event with him."

    Emilie Smith
    The Knot Worldwide

  • "I am not exaggerating when I say that Troy CHANGED MY LIFE. He literally helped me get my life back. Troy has incredible insight into managing a business to the highest degree possible."

    Nick Vera
    Impulse Entertainment

  • "His authentic & genuine approach, combined with his proven and effective techniques and tools, provide the perfect combination to empower, motivate & inspire small business owners & entrepreneurs."

    Beth Chapman
    The White Dress | Beth Chapman Styling

  • "Troy has been an incredibly integral part of my journey as an entrepreneur. The insightful education I’ve received from him has completely changed the way I do business in so many ways."

    Megan Oliveri-Ferreira
    Megan Oliveri Artistry

  • "I had the pleasure of listening to Troy speak at NACE Experience & was thoroughly impressed. Troy has the unique ability to captivate the audience with his dynamic speaking style & engaging storytelling."

    Meghan Ely
    OFD Consulting | Wedding Industry Speakers

  • "If you get a chance to spend some time with Troy or see him speak, please don't squander it. Every single time I've heard him, I've learned something valuable for the growth of my company & personal life.

    Chad Allen Blackburn
    Almost Famous Entertainment

  • "If you want a speaker or business coach who not only imparts knowledge but also fills you with positive energy and leaves you wanting to dance your way to success, then Troy is the perfect choice."

    Lisa Toohey
    Cake Expressions by Lisa

  • "Troy is one of a kind! He has taught my team how to take back our time and not be on the endless cycle of client emails, but insted how to manage our calendars better, even with an never-ending to-do list."

    Brittanie Pate
    Brittanie Raquel Events

  • "He is real. He is approachable. And he really cares. Troy always makes sure to be as supportive as he is inspirational, and you'll never feel like you don't have a next step after hearing him speak."

    Tayler Cusick Hollman
    TAYLRD Media & Designs | Sourced Co.

Let’s Dance.

I guarantee you’ll see a full return on your investment. If don’t grow your revenue more than the cost of your boot camp, coaching or my event speaking cost, I’ll refund it.

The only thing you’re going to lose is stress, inefficiency & bad moves.

Questions? Email Me!