Because it’s time
you put you first.

Megan Oliveri, Megan Oliveri Artistry

“Troy has been an incredibly integral part of my journey
as an entrepreneur.”

Why Me?

I realize you may need some background, numbers, even struggles, to start the conversation of why I’d be a great business coach for you in the event industry. Here’s a start:

I’ve grown my business an average of 55% PER YEAR for the last decade using the strategies, tools & techniques I’ll teach you. During the pandemic, I even doubled my payroll and still operated at 75% of goal.

I’ve spent 20+ years in the industry, over 10 operating a multi-op DJ business that’s ranked Top-10 nationally in reviews. I’m one of 35 pros trusted by The Knot Worldwide to represent them and educate wedding pros. I’ve spoken for the top conferences and organizations in our industry, most recently being named 2025 Speaker of the Year by NACE. I’ve also been named one of the 500 most influential event pros in the US. But I understand the pain and struggle. I’ve been there.

I’ve missed big moments because I had to work an event. I’ve wondered where the money was coming from. I’ve had tough clients, tough conversations, and gut-wrenching moments. But I’ve also had great mentors, learned priceless lessons, and built a coaching platform to pay it forward in the process. Let me start earning your trust and helping you achieve your goals through better business design. ~Troy

    • 20+ years’ industry experience

    • BizBash Top 500 Most Influential Pros in US

    • The Knot Worldwide WeddingPro educator

    • 2025 NACE Speaker of the Year

    • 2025 Society of Wedding Pros Speaker of the Year nominee

    • Fellowship for Change Mentor

    • Owner of Top-10 US DJ company (Carolina DJ Professionals) with over 3,000 5-star review

    • Offices in 4 cities (Charlotte, Asheville, Charleston, Wilmington)

    • DJ Think Tank member & education committee

    • NACE National education committee

    • Knot Hall of Fame

    • 5x Charlotte Magazine Best of the Best award winner

    • STANDOUT 40 Under 40 honoree

    • STANDOUT Business Mentor

    • Lean on NACE pro peer counselor

    • Top-rated speaker at Wedding MBA, NACE Experience, World of Weddings, Catersource, The Special Event, ILEA, WIPA, Signature CEO, Marquee Show, DJX, Midwest DJs, White Dress Society, and many more

    • Published in multiple publications including The Knot, WeddingPro, DJ Times, Mobile Beat, etc.

    • As a GM, took a company from $1 million to $10 million yearly

    • Managed over $50 million in business

    • Former TV broadcaster for NBC Olympics, CBS, FOX

    • Former Miss Teen USA host

    • Former Golf Professional

MY MISSION

I’m here to help wedding & event pros design a better business and life through four foundations of great business design.

It’s my goal to leave a legacy of helping others in this business. Through our behaviors, attitudes and techniques, we can accomplish anything together.

What others say…

See what another elite educator in the wedding & event industry, Terrica, has to say about me as she introduces me for my “Shape-Shifter” talk at Wedding MBA, which was voted a Top-10 talk. And catch the first couple minutes of the presentation also.

  • "Troy genuinely values helping other businesses become better versions of themselves, and will go to great lengths to lend a helping hand, whether 1:1 or in his education. I look forward to every event with him."

    Emilie Smith
    The Knot Worldwide

  • "I am not exaggerating when I say that Troy CHANGED MY LIFE. He literally helped me get my life back. Troy has incredible insight into managing a business to the highest degree possible."

    Nick Vera
    Impulse Entertainment

  • "Troy has been an incredibly integral part of my journey as an entrepreneur. The insightful education I’ve received from him has completely changed the way I do business in so many ways."

    Megan Oliveri-Ferreira
    Megan Oliveri Artistry

  • "His authentic & genuine approach, combined with his proven and effective techniques and tools, provide the perfect combination to empower, motivate & inspire small business owners & entrepreneurs."

    Beth Chapman
    The White Dress by the shore | Beth Chapman Styling

  • "I had the pleasure of listening to Troy speak at NACE Experience & was thoroughly impressed. Troy has the unique ability to captivate the audience with his dynamic speaking style & engaging storytelling."

    Meghan Ely
    OFD Consulting | Wedding Industry Speakers

  • "If you get a chance to spend some time with Troy or see him speak, please don't squander it. Every single time I've heard him, I've learned something valuable for the growth of my company & personal life.

    Chad Allen Blackburn
    Almost Famous Entertainment

  • "If you want a speaker or business coach who not only imparts knowledge but also fills you with positive energy and leaves you wanting to dance your way to success, then Troy is the perfect choice."

    Lisa Toohey
    Cake Expressions by Lisa

  • "Troy is one of a kind! He has taught my team how to take back our time and not be on the endless cycle of client emails, but insted how to manage our calendars better, even with an never-ending to-do list."

    Brittanie Pate
    Brittanie Raquel Events

  • "He is real. He is approachable. And he really cares. Troy always makes sure to be as supportive as he is inspirational, and you'll never feel like you don't have a next step after hearing him speak."

    Tayler Cusick Hollman
    TAYLRD Media & Designs | Sourced Co.

Upcoming Boot Camps

Sales & Marketing
$795.00
One time
$425.00
For 2 weeks

Want to elevate your sales + marketing? Decrease ghosting & increase revenue? Then this is the boot camp for you. You'll get immediate access to 12 videos, plus valuable resources that will save you thousands of dollars and hundreds of hours. Troy will share the strategies & skills from his career resulting in over $50 million in sales and 55% average yearly growth in the event industry. Find the full list of topics & details below.

✓ Daily live Zoom calls Mon-Thu
✓ Years' worth of learning in 1 week
✓ Pays for itself with 1 sale
✓ Generate more revenue
✓ NEXT CAMP: JANUARY 27-30
Business Design
$795.00
One time
$425.00
For 2 weeks

Want to better design your business...and life? Need better systems to help? Then this is the boot camp for you. You'll get immediate access to 12 videos, plus valuable resources that will save you thousands of dollars and hundreds of hours. Troy will share the strategies & skills proven to work no matter the field, while allowing you to design the personal life you desire. It's possible! Find the full list of topics & details below.

✓ Daily live Zoom calls Mon-Thu
✓ Years' worth of learning in 1 week
✓ Pays for itself with 1 sale
✓ Improve margins, efficiency + save time
✓ NEXT CAMP: FEBRUARY 3-6
Leadership & People
$795.00
One time
$425.00
For 2 weeks

Want to better lead or communicate? Or need help building a team or network? Then this is the boot camp for you. You'll get immediate access to 12 videos, plus valuable resources that will save you thousands of dollars and hundreds of hours. Troy will share strategies & skills that work from his career managing over 1,000 people in TV, sports, coaching, construction, hospitality & events! Find the full list of topics & details below.

✓ Daily live Zoom calls, Mon-Thu
✓ Years' worth of learning in 1 week
✓ Pays for itself with 1 sale
✓ Increase team + business performance
✓ NEXT CAMP: MARCH 3-6

Let’s Dance.

I guarantee you’ll see a full return on your investment in one year. If don’t grow your revenue more than the cost of your boot camp(s) or coaching, I’ll refund it.

The only thing you’re going to lose is stress, inefficiency & bad moves.

Questions? Email Me!