I’m excited to work with you!

  • Speaker Fee Payments

    You can pay by credit card with a 3% fee added, or by check to Troy Adams, Make Your Business Dance, 6826 Windrush Rd, Charlotte, NC 28226.

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  • Photos & Logos

    If you need headshots, speaking photos, DJ photos, team photos, or company logos, you’ll find them all via the link below. Choose whatever is needed!

    Headshots, Photos, Logos

  • My Bio's Here Somewhere...

    The link to my bio is below. If you need a short version, go with the first paragraph. Need to stretch it out - use both paragraphs! Either works for me!

    Bio PDF

  • AV Needs

    Below is a list of AV requirements needed to provide the best presentation & experience possible to guests. Take a look and let me know if anything isn’t possible.

    AV Needs PDF

Terrica, Terrica Inc | Cocktails & Details

“Troy is one of the most phenomenal entertainers, businessmen, and all-around people in this industry. You couldn’t pick a better person to learn from.”

Troy Adams,
the speaker scoop

The son of a teacher & coach, educating and inspiring others is in my blood. It’s my passion. But not a “feed-my-ego” passion, no no no. I constantly want to learn and give, then repeat. It’s not about me, it’s about my audience.

I’m a believer in making sure guests walk away with clear action items as takeaways. I error on the side of giving more vs. less. And I always speak to all personalities in the room, knowing some may need an inspirational story, while others might need bullet points.

My presentations, and coaching platform, are centered on improving business design by focusing on what I call the “4 cores of business” in Sales, Systems, People & Leadership. My talks fall under the categories of Business Design, People & Communication, Sales & Marketing, or Leadership & Development.

Find my bio, testimonials, top talks & summaries below. Or watch a few clips. I always love to come up with new content and customize talks, so drop me an email with your needs, and let’s start the conversation.

Email Me

  • "I had the pleasure of listening to Troy speak at NACE Experience & was thoroughly impressed. Troy has the unique ability to captivate the audience with his dynamic speaking style & engaging storytelling."

    Meghan Ely
    OFD Consulting | Wedding Industry Speakers

  • "I am not exaggerating when I say that Troy CHANGED MY LIFE. He literally helped me get my life back. Troy has incredible insight into managing a business to the highest degree possible."

    Nick Vera
    Impulse Entertainment

  • "Troy genuinely values helping other businesses become better versions of themselves, and will go to great lengths to lend a helping hand, whether 1:1 or in his education. I look forward to every event with him."

    Emilie Smith
    The Knot Worldwide

  • "His authentic & genuine approach, combined with his proven and effective techniques and tools, provide the perfect combination to empower, motivate & inspire small business owners & entrepreneurs."

    Beth Chapman
    White Dress by the Shore | Beth Chapman Styling

  • "If you want an amazing speaker or business coach who not only imparts knowledge but also fills you with positive energy and leaves you wanting to dance your way to success, then Troy is the perfect choice."

    Lisa Toohey
    Cake Expressions by Lisa

  • "Troy has been an incredibly integral part of my journey as an entrepreneur. The insightful education I’ve received from him has completely changed the way I do business in so many ways."

    Megan Oliveri-Ferreira
    Megan Oliveri Artistry

  • "If you get a chance to spend some time with Troy or see him speak, please don't squander it. Every single time I've heard him, I've learned something valuable for the growth of my company & personal life.

    Chad Allen Blackburn
    Almost Famous Entertainment

  • "He is real. He is approachable. And he really cares. Troy always makes sure to be as supportive as he is inspirational, and you'll never feel like you don't have a next step after hearing him speak."

    Tayler Cusick Hollman
    TAYLRD Media & Designs | Sourced Co.

  • "Troy is one of a kind! He has taught my team how to take back our time and not be on the endless cycle of client emails, but insted how to manage our calendars better, even with an never-ending to-do list."

    Brittanie Pate
    Brittanie Raquel Events

Shape Shifter.

See what another elite educator in the wedding & event industry, Terrica, has to say about me as she introduces me for my “Shape-Shifter” talk at Wedding MBA. This talk was voted one of the Top 10 talks out of more than 100 presentations at the 2022 Wedding MBA conference. We discuss how to identify different personality styles, adapt, and better connect in order to improve business, relationships, and results. Catch the first couple minutes of the presentation also, including how I spun off from a four-minute delay due to AV technical difficulties.

Take Control of Your Time

Here’s the opening of my Take Control of Your Time talk, from the 2022 Marquee Show in Chicago. This talk was also voted one of the Top 10 talks at the NACE Experience conference in Orlando, FL in 2022. During this presentation, we talk about the plan, systems, and techniques to help you improve efficiency and create the schedule and life you want.

Popular Talks with Summaries & Takeaways:

Take Control of your Time

  • These days, we're all busy. But is your busy by design? Overburdened schedules, others' agendas, and poor planning all result in less success and more burnout. Most people let their schedule run them, instead of taking charge of their time. Or maybe they have a plan, but constantly let others distract them. It all results in working too much, for too little. We’re going to change that with this talk.

    In this powerful presentation given at conferences nationwide, Troy will share steps to take control of your time and deter distractions. Based on proven research and time-tested practices, attendees will take away methods they can implement immediately to increase efficiency and generate gains. All designed to help you build a better business, and live a better life.

    TAKEAWAYS:

    • Increase efficiency and productivity through proper scheduling techniques

    • Improve personal & professional performance through science & self-assessment

    • Generate improved focus & direction through two key prioritizing methods

    • Create a better calendar & task system that drives results daily

    • Decrease distractions that redirect us away from goals

The Blueprint to Thrive

  • There will always be something trying to disrupt your business, be it new competitors, changing trends, economic rollercoasters, you name it. So how do you guard against that? How do you not just survive, but thrive? And thrive for the long term?

    The good news - it's simply behaviors and math. And there's a blueprint from companies that have thrived through good times and bad. Implementing the four T.I.M.E. tested techniques in this talk, you'll open the door to higher goals and clear steps to get there. Over the past decade, Troy has averaged 62% YEARLY growth with these strategies. So let's take the guesswork out of your growth and review the blueprint.

    TAKEAWAYS:

    • Develop a C.L.E.A.R. method of what to track

    • Identify what & who is most profitable & productive

    • Generate habits that deliver measurables & conquer goals

    • Build loyalty with people that improve both bonds & the bottom line

    • Identify exactly what's needed to meet (and exceed) expectations

Low Maintenance Mindset

  • You're blessed, but don't feel like it. You can literally scroll through pages of clients, which is wonderful…except for the overwhelming amount of work that comes with so many clients. Whether it's 50 or 500, you need to find a way to better onboard & service your clients. While you're at it, you'd really like to find some balance as well because you're feeling more burnt out than blessed.

    Carolina DJ Professionals owner Troy Adams manages over 2500 leads a year, 1000+ clients, a team of 30, and fatherhood. He rarely misses a swim class, baseball game or the weekly family martial arts class. And somehow, his company is one of the most highly reviewed in the country. In this talk, we'll cover the four core concepts to find the business success and personal balance needed to manage high-volume clients with a low-maintenance mindset.

    TAKEAWAYS:

    • Identify and book better clients through four easy steps

    • Increase work efficiency & client service through filtering framework

    • Improve your automated content & results

    • Better utilize your team or network to divide & conquer

    • Wedding Summit Series (video coming)

More Business Design presentations

  • We design incredible events for others, but have you designed your greatest event - your life? Have you put together a daily plan that helps you reach your professional and personal goals? Just like the food at your last event, though…there's an expiration date.

    In this motivational workshop-style talk, Troy will give you the techniques and tools to live out your goals. Accomplishing them doesn't have to be a monumental task so overwhelming it feels we'll never get there. We'll make it a daily choice. Let's start designing the most memorable event you'll ever be part of.

    TAKEAWAYS:

    • Learn how to set big goals in a S.M.A.R.T.E.R. way

    • Convert goals into MDBs (minimum daily behaviors)

    • Create a system to implement behaviors and track progress

    • Build a daily schedule that inspires you

  • New talk about the legacy we want to create through our life and work, and constructing our life design to match.

  • How do you sync up your operations & people so things run smoothly? Let’s review the essentials to every great process so you can make yours as smooth as a Sade song.

Shape-Shifter

  • Do all your prospects & clients have the same personality and decision-making style as you? Certainly no. To better connect, sell & deliver our services or messages, we must be able to speak others' languages. To shift into their shoes. But how do we do that & remain authentic? In this talk, we'll implement the patterns & practices to help you better connect & close, no matter the style.

    Troy has been studying personality styles for nearly a decade and using that to build a better business. Using these "personality practices," Troy's team closes 70-80% of their conversations on the frontend, and ranks Top-10 in the country in reviews as well. Increasing sales & referrals is something we can all be comfortable with, so let's deliver on our differences.

    TAKEAWAYS:

    • Better identify others' styles through core questions

    • Close more sales by recognizing different signals & applying the right techniques

    • Improve referral business by customizing client experiences to their personality

    • Reduce issues with clients, colleagues & staff with better communication

    • Generate more 5-star reviews by delivering on expectations

    • Wedding MBA

    • NACE Experience (video coming)

    • WeddingPro COR (video coming)

Make Your Message Heard

  • In this me-first, fast-paced, I-want-it-now world, it's easy for your message to get lost. Your message needs to be clear and impactful if you want results. Whether it's a social media post, sales pitch, presentation or business plan, your success depends on that messaging converting with your desired demographic.

    Troy will cover the four critical elements any message must have in order to make an impact. If you're trying to convert followers to dollars, build brand advocates, unify a team, or generate more prospects…this talk is for you.

    TAKEAWAYS:

    • Uncover real needs & establish value through impactful, emotional, messaging

    • Create copy that's read and remembered

    • Improve engagement with clients, colleagues, prospects & team

    • Strengthen leadership qualities through better understanding of needs

    • Coming Soon

Let Go + Trust Your Team

  • An overwhelming majority of business owners say they'd rather do something themselves than trust it to someone else. But that's the same reason why business owners spend too much time working IN their business rather than ON their business. That lack of trust for team members to complete tasks means owners are left burnt out, unbalanced & with diminished potential.

    Let go and trust your team. It's probably hard for some of you to just say it, right? But with the right method, you can build trust in your team and subsequently, balance in your business and life. Trusting your team to run certain parts of your business, and helping them develop as leaders, is essential to your success. In this talk we'll cover four steps to letting go, letting your team lead, and letting you focus on those things that inspire you.

    TAKEAWAYS:

    • Establish a plan for building two-way trust and delegating responsibilities

    • Identify how much time is needed to instill trust & inspire your team

    • Better understand your team's styles for processing information and making decisions

    • Discover how to better motivate your team and have them fully invested

More People & Communication presentations

  • Da*nit, we can't do this alone. Or at least, we shouldn't. Building an engaging & effective team is necessary to grow your business, balance your life, and develop as a leader. But it's hard. Not everyone thinks like you. And while you can control your behaviors, you can't control those of others. Which makes you want to pull out your hair at times and maybe even utter some F-bombs.

    Troy once managed 150 employees at a time. He now manages 30 across 3 cities. With the right squad, you won't pull your hair out (as much). Instead, you'll be efficient, energized, and inspired. There's few feelings like knowing you improved someone else's life. And in turn knowing they helped yours. So let's talk about how to build a motivated, in-sync professional team with clear objectives. Because that pro squad will help you reach your goals.

    TAKEAWAYS:

    • Find & keep the right people for your team or network

    • Establish a plan for trust, delegation & motivation

    • How to let go

  • New talk on how to better connect with or motivate your employees, colleagues or clients based on their personality styles & love languages.

  • New talk on five principles of leadership needed to take yourself or your business to another level.

Go for No

  • Your clients, colleagues & candidates have heard it all before. The sales pitches, the promises, the same old song and dance when it comes to sales, management & messaging. Give them something different with your communication and stand out. Go for the No.

    We've all been programmed to push for the yes, persuade & overcome objections. People are numb to it. But when you go for the no, you actually free people up to say yes on their own. And that leads to long-term success in both your sales & relationships. In this talk, Troy will share the techniques he's used to generate a 75% average close rate across his team of 30, experience little turnover in his team, and amass over 2500 reviews to place Carolina DJ Professionals top-10 in the country.

    TAKEAWAYS:

    • Understand the psychology of why people say yes

    • Establish a sales call framework that helps your prospect say yes

    • Close more sales & strengthen partnerships with better questioning strategies

    • Improve retention & relationships by tackling the negatives first

    • Wedding MBA (video coming)

    • DJX

Frame It (Build Successful Sales Calls)

  • If you're like most entrepreneurs & small businesses, you're wearing too many hats to implement a repeatable sales call process. Or like many, you haven't invested much into sales training for yourself or your team. You're winging it. Which means you're missing out on revenue, feeling frantic without a sales system, and at risk to lose people. But with a successful sales call framework in place, you'll have a process that's repeatable, teachable, and effective.

    A former business coach with worldwide sales leader Sandler Training, Troy will give you the 3-part process he and his team use to generate a 70-80% close rate across their team. Which means less stress, and more revenue.

    TAKEAWAYS

    • Create a repeatable 3-part sales call process

    • Sell more without being salesy

    • Pocket some power questioning strategies

Less Ghosts, More Groupies

  • Who enjoys getting ghosted or chasing people? Not anyone I know. But what IS fun is having people lining up for your services, right? Or jumping on a call and having the client tell you they want to book you, before you even say a word. Better yet, they book you before the call! So how do you generate that level of demand?

    Through a combination of the right messaging, relationships, reviews…even automation…you can make people chase you instead of the opposite. Using the methods we'll cover in this talk, Troy's team ranks Top-10 nationally with nearly 3,000 reviews, closes 80% as a team, and turns away over 300 bookings a year, even with a team of 20.

    TAKEAWAYS:

    • Create attractive messaging

    • Build systems that sell

    • Generate more reviews

    • Wedding MBA (video coming November 2024)

More Sales & Marketing presentations

  • Do you have a questioning strategy for a sales call? For exceeding expectations & getting that great review? Or maybe for hiring & managing people? If the answer is no, let's build your framework for better conversations & conversions. Good questioning strategies are essential to identifying the right fit, avoiding the wrong one, closing the sale, finding the right people, and delivering a rave-review-worthy product or service. In this talk, Troy will give you a simple framework to follow in any conversation that helps you uncover someone's real needs, meet those needs, and establish better value. So my question is, are you ready to try some new things in order to grow?

    TAKEAWAYS:

    • Understand the psychology tied to people in questioning

    • Establish a repeatable framework to rely on, even when caught off-guard

    • Create core questions that reveal red flags, buying signals, or connection points

    • Identify exactly how to exceed expectations

  • New talk about finding a prospects pains & providing the solutions through sales & marketing.

  • Generating sustainable sales for your business requires an easy-to-follow roadmap for you, and a comfortable ride for your prospects and clients. In this nationally recognized talk, Troy will share 7 steps to build and execute a sales journey that gets you where you want to go. These are NOT your conventional sales steps, but rather those that bridge all people and professionals, no matter the industry.

    A former business coach, Troy was successful in several "mini-careers" before building his full-time DJ business. In over a decade of operating Carolina DJ Professionals, Troy has averaged 62% growth each year and a 75% close rate for his team of 25. Seeing these 7 principles applied across multiple industries and professionals is what Troy credits that success to. Let's build your roadmap to the revenue you want.

    TAKEAWAYS:

    • Building a sales strategy that's simple & effective

    • Create demand for your services from both prospects and colleagues.

    • Close more efficiently and without being salesy

    • Establish a successful framework your entire team can replicate

Let’s Dance.

I’m confident you & your attendees will find value in the content I provide.

I love our industry & helping peers not just survive, but thrive.

Let’s hop on a call so I can learn your needs & formulate a plan to help.